Product Design
FLYBIG — AIRLINE WEBSITE REDESIGN
Redesigned the Flybig airline website to improve usability, booking flow clarity, and mobile responsiveness while enhancing overall visual hierarchy and user experience.
Year :
2025
Industry :
Aviation / Travel
Client :
FlyBig Airlines
Project Duration :
4-6 weeks
🔹 PROBLEM STATEMENT :
The primary challenge was to redesign an existing airline website that lacked clear structure, intuitive navigation, and a smooth booking experience. The original interface had issues with content hierarchy, making it difficult for users to quickly search flights, explore offers, and access key information.
Another key difficulty was improving usability without losing brand identity. The design needed to simplify the booking flow, enhance visual clarity, and create a seamless experience across both desktop and mobile devices. Ensuring consistency in typography, spacing, and layout while restructuring the entire experience was also a critical consideration.
🔹 SOLUTION :
I redesigned the Flybig website with a focus on improving usability, clarity, and booking efficiency. The new design introduces a cleaner layout, better visual hierarchy, and a structured flight search experience to help users quickly find and book flights. The experience was optimized for both desktop and mobile, ensuring smooth navigation and consistent interaction patterns across devices.
Key improvements implemented:
Simplified and structured flight booking flow
Improved hero section with clear search functionality
Better content hierarchy and spacing
Organized offers and recommendations section
Clear service highlights (USP sections)
Mobile-optimized responsive design
Improved typography and color consistency
🔹 RESEARCH & DISCOVERY :
To understand usability issues and redesign opportunities, I conducted focused analysis.
Key activities:
• Existing website usability review
• Competitor analysis (airline platforms)
• Booking flow evaluation
• Mobile experience analysis
Key insights:
• Users prioritize quick flight search
• Cluttered layouts reduce usability
• Clear hierarchy improves booking speed
• Mobile experience is critical for travel users
🔹 UX STRATEGY :
Based on insights, I focused on:
Simplifying the booking journey
Improving first-fold clarity
Enhancing scanability
Creating consistent layout patterns
Optimizing for mobile-first usage
🔹 INFORMATION ARCHITECTURE :
The redesigned structure includes:
Hero + Flight Search
Offers & Promotions
Popular Destinations
Service Highlights
News & Updates
Footer Navigation
🔹 PRIMARY USER FLOW :
Landing → Search Flight → View Options → Explore Offers → Book Flight
Key design decisions:
Reduced friction in booking process
Clear input fields and hierarchy
Improved CTA visibility
Structured section flow
Mobile-first interaction design
🔹 WIREFRAMING :
Wireframes were created to restructure layout and validate booking flow improvements.
Focus areas:
Search flow clarity
Section spacing
Content grouping
Mobile usability
Challenge :
The primary challenge was redesigning an existing airline platform while addressing usability issues without disrupting the core booking experience. The interface needed to be simplified and restructured to support faster decision-making, especially during flight search and booking.
Another key difficulty was balancing business requirements with user needs. The design had to maintain brand identity while significantly improving layout clarity, responsiveness, and interaction flow. Ensuring consistency across multiple screens and optimizing the experience for mobile users were also critical considerations.
Summary :
The "Intenza Brand Boutique E-Gift Card Design" project successfully delivers a digital gift card that embodies both modern minimalism and the premium, active spirit of the brand. By combining a sleek black holder with a dynamic, fitness-inspired card image, the design stands out as both elegant and energetic.
This project demonstrates how thoughtful design can elevate a simple product into a powerful brand statement, enhancing the gifting experience for both giver and recipient.
More Projects
Product Design
FLYBIG — AIRLINE WEBSITE REDESIGN
Redesigned the Flybig airline website to improve usability, booking flow clarity, and mobile responsiveness while enhancing overall visual hierarchy and user experience.
Year :
2025
Industry :
Aviation / Travel
Client :
FlyBig Airlines
Project Duration :
4-6 weeks
🔹 PROBLEM STATEMENT :
The primary challenge was to redesign an existing airline website that lacked clear structure, intuitive navigation, and a smooth booking experience. The original interface had issues with content hierarchy, making it difficult for users to quickly search flights, explore offers, and access key information.
Another key difficulty was improving usability without losing brand identity. The design needed to simplify the booking flow, enhance visual clarity, and create a seamless experience across both desktop and mobile devices. Ensuring consistency in typography, spacing, and layout while restructuring the entire experience was also a critical consideration.
🔹 SOLUTION :
I redesigned the Flybig website with a focus on improving usability, clarity, and booking efficiency. The new design introduces a cleaner layout, better visual hierarchy, and a structured flight search experience to help users quickly find and book flights. The experience was optimized for both desktop and mobile, ensuring smooth navigation and consistent interaction patterns across devices.
Key improvements implemented:
Simplified and structured flight booking flow
Improved hero section with clear search functionality
Better content hierarchy and spacing
Organized offers and recommendations section
Clear service highlights (USP sections)
Mobile-optimized responsive design
Improved typography and color consistency
🔹 RESEARCH & DISCOVERY :
To understand usability issues and redesign opportunities, I conducted focused analysis.
Key activities:
• Existing website usability review
• Competitor analysis (airline platforms)
• Booking flow evaluation
• Mobile experience analysis
Key insights:
• Users prioritize quick flight search
• Cluttered layouts reduce usability
• Clear hierarchy improves booking speed
• Mobile experience is critical for travel users
🔹 UX STRATEGY :
Based on insights, I focused on:
Simplifying the booking journey
Improving first-fold clarity
Enhancing scanability
Creating consistent layout patterns
Optimizing for mobile-first usage
🔹 INFORMATION ARCHITECTURE :
The redesigned structure includes:
Hero + Flight Search
Offers & Promotions
Popular Destinations
Service Highlights
News & Updates
Footer Navigation
🔹 PRIMARY USER FLOW :
Landing → Search Flight → View Options → Explore Offers → Book Flight
Key design decisions:
Reduced friction in booking process
Clear input fields and hierarchy
Improved CTA visibility
Structured section flow
Mobile-first interaction design
🔹 WIREFRAMING :
Wireframes were created to restructure layout and validate booking flow improvements.
Focus areas:
Search flow clarity
Section spacing
Content grouping
Mobile usability
Challenge :
The primary challenge was redesigning an existing airline platform while addressing usability issues without disrupting the core booking experience. The interface needed to be simplified and restructured to support faster decision-making, especially during flight search and booking.
Another key difficulty was balancing business requirements with user needs. The design had to maintain brand identity while significantly improving layout clarity, responsiveness, and interaction flow. Ensuring consistency across multiple screens and optimizing the experience for mobile users were also critical considerations.
Summary :
The "Intenza Brand Boutique E-Gift Card Design" project successfully delivers a digital gift card that embodies both modern minimalism and the premium, active spirit of the brand. By combining a sleek black holder with a dynamic, fitness-inspired card image, the design stands out as both elegant and energetic.
This project demonstrates how thoughtful design can elevate a simple product into a powerful brand statement, enhancing the gifting experience for both giver and recipient.
More Projects
Product Design
FLYBIG — AIRLINE WEBSITE REDESIGN
Redesigned the Flybig airline website to improve usability, booking flow clarity, and mobile responsiveness while enhancing overall visual hierarchy and user experience.
Year :
2025
Industry :
Aviation / Travel
Client :
FlyBig Airlines
Project Duration :
4-6 weeks
🔹 PROBLEM STATEMENT :
The primary challenge was to redesign an existing airline website that lacked clear structure, intuitive navigation, and a smooth booking experience. The original interface had issues with content hierarchy, making it difficult for users to quickly search flights, explore offers, and access key information.
Another key difficulty was improving usability without losing brand identity. The design needed to simplify the booking flow, enhance visual clarity, and create a seamless experience across both desktop and mobile devices. Ensuring consistency in typography, spacing, and layout while restructuring the entire experience was also a critical consideration.
🔹 SOLUTION :
I redesigned the Flybig website with a focus on improving usability, clarity, and booking efficiency. The new design introduces a cleaner layout, better visual hierarchy, and a structured flight search experience to help users quickly find and book flights. The experience was optimized for both desktop and mobile, ensuring smooth navigation and consistent interaction patterns across devices.
Key improvements implemented:
Simplified and structured flight booking flow
Improved hero section with clear search functionality
Better content hierarchy and spacing
Organized offers and recommendations section
Clear service highlights (USP sections)
Mobile-optimized responsive design
Improved typography and color consistency
🔹 RESEARCH & DISCOVERY :
To understand usability issues and redesign opportunities, I conducted focused analysis.
Key activities:
• Existing website usability review
• Competitor analysis (airline platforms)
• Booking flow evaluation
• Mobile experience analysis
Key insights:
• Users prioritize quick flight search
• Cluttered layouts reduce usability
• Clear hierarchy improves booking speed
• Mobile experience is critical for travel users
🔹 UX STRATEGY :
Based on insights, I focused on:
Simplifying the booking journey
Improving first-fold clarity
Enhancing scanability
Creating consistent layout patterns
Optimizing for mobile-first usage
🔹 INFORMATION ARCHITECTURE :
The redesigned structure includes:
Hero + Flight Search
Offers & Promotions
Popular Destinations
Service Highlights
News & Updates
Footer Navigation
🔹 PRIMARY USER FLOW :
Landing → Search Flight → View Options → Explore Offers → Book Flight
Key design decisions:
Reduced friction in booking process
Clear input fields and hierarchy
Improved CTA visibility
Structured section flow
Mobile-first interaction design
🔹 WIREFRAMING :
Wireframes were created to restructure layout and validate booking flow improvements.
Focus areas:
Search flow clarity
Section spacing
Content grouping
Mobile usability
Challenge :
The primary challenge was redesigning an existing airline platform while addressing usability issues without disrupting the core booking experience. The interface needed to be simplified and restructured to support faster decision-making, especially during flight search and booking.
Another key difficulty was balancing business requirements with user needs. The design had to maintain brand identity while significantly improving layout clarity, responsiveness, and interaction flow. Ensuring consistency across multiple screens and optimizing the experience for mobile users were also critical considerations.
Summary :
The "Intenza Brand Boutique E-Gift Card Design" project successfully delivers a digital gift card that embodies both modern minimalism and the premium, active spirit of the brand. By combining a sleek black holder with a dynamic, fitness-inspired card image, the design stands out as both elegant and energetic.
This project demonstrates how thoughtful design can elevate a simple product into a powerful brand statement, enhancing the gifting experience for both giver and recipient.